bespoke chess pieces photo credit Bartholomew Hawkins
A bespoke artist painted chess set
photo credit: Bartholomew Hawkins
Bergdorf Goodman Playing Cards
Bergdorf Goodman Playing Cards
Private Label games gilded playing cards with a box
Private Label games gilded playing cards
Branded poker chips
Branded poker chips

Private Label Games & Promotional Gifts

The Purling London team has the skills, contacts and keen eye for detail to design and deliver your private label games products and promotional gifts. We supply one of the world’s top luxury brands with private label games, including bespoke silver and gold-gilded playing cards, which are sold in their stores in five continents.  Further to this, owing to our expertise and growing reputation in this field, Purling has been consulted by numerous brands and agencies, in order to design and supply custom games of both mass market and luxury price levels for their specific projects. Purling provides:-

Our team has the knowledge, discretion and capability to deliver your complete private label game and packaging.  Our offering includes:

  • Design – End-to-end product and packaging design. Our collective team includes contemporary artists, graphic designers and engineers.
  • Playing Cards – the finest quality on the market, with gold/silver gilt edges, assembled in England with our Purling patented shoulder boxes.
  • Wooden games – lathe machined, hand-carved or CNC router machined playing pieces. Game boards finished with wood veneer, hand-painted by our artists, screen printed, high gloss lacquered or volume printed with custom graphic design. We can offer a variety of wooden board games including; chess, backgammon, checkers, snakes & ladders and ludo.
  • Alabaster games – the finest quality Italian alabaster in many colours, automated lathe carved with template jig, or hand-carved playing pieces. Beautiful polished finishes for gaming boards.
  • Packaging – beautiful quality card packaging with thousands of coating options, artwork via hot foil stamping or printing, cut foam inserts fitted accurately to the product.
  • Italian leather – game pieces and boards finished with your logo in 18 carat gold or silver on bespoke coloured Nappa leather.
  • Poker chips – ‘ceramic’ tokens of casino quality, full colour printed for promotional gifting and poker sets.
  • Darts – finest Tungsten darts, made in England, laser engraved with your logo with custom flights.

Over the years we have built strong contacts with the finest and most capable manufacturers in the world and we work closely with over 30 artists and designers. So, whether you looking for the cream of gold-gilded playing cards, bespoke hand-carved alabaster playing pieces with branded Nappa leather, or volume printed Street art -inspired gaming boards, Purling is able to help you fulfil your wishes.

We are experienced in handling large orders for international pallet distribution as well as limited edition promotional runs. We are knowledgeable in global procurement and import/export complexities. We are happy to work with you as art and design consultants and are able to offer advice and inspiration in order to help realise your vision.

Please get in touch via our Contact Form to discuss your wishes with one of the Purling London team. We look forward to working with you.

Man assembling custom veneer on hand-crafted games board
Custom veneer on hand-crafted games board

Italian Nappa leather felts with 18 carat gold embossed logos
Custom art chess set by Inkie on round games table
Game design with street art twist
Purling patented shoulder box with lacquered wooden gaming pieces & dice
Purling patented shoulder box with lacquered wooden gaming pieces & dice
3D CAD modelling of gaming pieces
3D CAD modelling of gaming pieces
Automated lathe manufacturing of alabaster game pieces
Automated lathe manufacturing of alabaster game pieces
Bespoke backgammon pieces with copper leaf embellishment
Bespoke backgammon pieces with copper leaf embellishment
Gold-gilded playing cards
Gold-gilded playing cards
Photo credit Bartholomew Hawkins
A corporate logo reflected in an artist painted chess set
photo credit: Bartholomew Hawkins
Delivery ready for shipment
Man in warehouse assembling custom playing card order
Preparing a private label playing card order for shipping
white Precision darts packaged in bespoke cut and flocked foam inserts
Precision darts packaged in bespoke cut and flocked foam inserts
Custom hand-painted backgammon pieces drying on posts
Custom hand-painted backgammon pieces
Preparation of bespoke chess and backgammon pieces for lacquering
Preparation of bespoke chess and backgammon pieces for lacquering
playing cards with gilding
Silver gilded playing cards in Purling proprietary packaging
skyline chess
Hand-painted chess pieces inspired by architecture, post lacquering
18 carat gold and silver logo stamping on Nappa leather
18 carat gold and silver logo stamping on Nappa leather
Batch of artist painted chess pieces awaiting leather felts
Batch of artist painted chess pieces awaiting leather felts

Private label playing cards with Purling patented twin shoulder box
Private label playing cards with Purling patented twin shoulder box